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2007-09 Bulletin of
The Fuqua School of Business

 

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Programs of Study
The Duke MBA-Daytime
The Duke MBA-Daytime program prepares individuals for leadership in challenging management careers. The program emphasizes the understanding and application of analytical tools and concepts drawn from a broad array of management fields of inquiry. Students are asked to provide structure for unstructured situations and to propose solutions to complex problems. By studying analytical tools, theories, and examples, students learn to identify the common threads in seemingly different business situations and to grasp the essential nature of unfamiliar management problems.
The faculty uses a variety of teaching styles. In some courses, lectures are used; in others, the case method predominates. In still others, there is a mix of many styles, including role playing and student presentations. Depending on the course, the work done outside of class is likely to consist of: (1) reading texts or articles; (2) working problem sets; (3) researching and writing papers; and/or (4) preparing cases and discussing them in small study groups.
The school has made a deep commitment to the use of technology in business education. Students will be expected to master sophisticated and cutting edge computer technology including spreadsheets and statistical packages. A number of courses emphasize leadership and managerial skills. Therefore, the school is committed to improving the communication skills of its students.
The Duke University Fuqua School of Business is a member of the Graduate Management Admission Council, and is accredited by the American Assembly of Collegiate Schools of Business and the Commission on Colleges of the Southern Association of Colleges and Schools to award baccalaureate, masters, doctorate, and professional degrees. Contact the Commission on Colleges at 1866 Southern Lane, Decatur, Georgia 30033-4097 or call 404-679-4500 for questions about the accreditation of Duke University.
CURRICULUM
The MBA degree requires four semesters, divided into a total of eight terms, of full-time academic work totaling at least seventy-nine units of graduate course credit. Students who are proficient in a particular subject may be allowed to substitute advanced course work for one or more core courses. All students must pay four semesters of full tuition.
Modern management often requires analytical reasoning which focuses on precise statements of relationships between variables. In contemplating the future, concepts of probability become especially important. For these and other reasons much of the course work assumes a firm grasp of mathematical concepts. Applicants are strongly encouraged to come prepared with the necessary background. A working knowledge of calculus is essential. Evidence of this preparation is required for admission.
Integrative Leadership Experiences. The Integrative Leadership Experiences (ILEs) are designed to address areas of the curriculum that are difficult to present in a traditional classroom setting and are better addressed via nontraditional and multiple formats. The ILEs are organized to reflect the stages of a student's development as he or she progresses through the program. The first ILE focuses on the three pillars of Fuqua's culture: team, leadership, and ethics. The second ILE involves an experience-based series of activities that build upon the leadership themes that are developed during the first year at Fuqua. The Integrative Leadership Experiences form one of the most exciting and innovative components of Fuqua's curriculum.
Courses. Duke MBA-Daytime program combines a foundational core of required courses with a generous selection of electives. Courses are taught in two and one-quarter hour classes that meet twice weekly during six-week terms (view the academic calendars here). This shorter term structure allows students to take more classes with the same number of faculty contact hours as a semester or quarter system. These extended class periods enable faculty to cover complex topics during a single class session and permit valuable participation by members of the corporate community. For students, the extended periods also mean ample time for simulations, case presentations, questions, and discussion. Classes meet Mondays and Thursdays or Tuesdays and Fridays. Wednesdays are a day off from classes.
THE FIRST YEAR
The Global Institute. The Fall semester of the Duke MBA program begins with a three- to four-week-long Global Institute held in August. The Institute features two core courses: "Leadership, Ethics, and Organization" and "Global Institutions and Environment." The Global Institute begins the process of becoming a collaborative leader with a deep understanding of the multifaceted global business environment.
During the first year, students are immersed in the core curriculum. The core courses provide a firm foundation in economics, statistics, accounting, finance, marketing, operations management, and strategy. Complementary skills courses help develop communication and computing skills. Students can potentially begin taking electives in the fall of the first year.
A typical first year schedule:
FIRST SEMESTER
 
 
Summer
Global Institute
(three- to four-week term)
 
· Leadership, Ethics, and Organizations
· Global Institutions and Environment
 
Fall 1
Fall 2
· Probability and Statistics
· Global Financial Management
· Managerial Economics
· Marketing Management
· Financial Accounting
· Foundations of Strategy
· Management Communication I
· Management Communication II
· Flexible Scheduling: core courses in finance or marketing for those with exemptions
· Flexible Scheduling: Potential Elective if core is exempted or taken in Fall 1
· Business Computer Applications (Students have the option of completing this course prior to arrival on campus.)
 
 
SECOND SEMESTER
 
Spring 1
Spring 2
· Operations Management
· Elective
· Elective
· Elective
· Elective
· Elective
THE SECOND YEAR
In the second year, Duke MBA students take electives, typically three courses (a fourth elective can be added as an overload) for each of four terms. Students must take a minimum of nine electives during the second year. Students are able to tailor their course of study to meet their specific educational and career goals. Concentrations are offered in various disciplines, though the school does not require formal concentrations. Fuqua's elective course offerings change in response to the needs and interests of the students and the business community. These electives, taught by some of the leading professors and practitioners in business, help students develop expertise in functional skills and analytical thinking. The result is a well-rounded, yet focused, management education-a blend of practical know-how, critical thinking, communication skills, and a strategic, global perspective.
Also attractive to students is the opportunity to take up to four approved courses in other schools or departments at Duke University, such as the School of Law, the Nicholas School of the Environment, the Sanford Institute of Public Policy, and the Department of Economics of the Graduate School. With approval, two of the four outside courses may be at the undergraduate level, for example, an undergraduate foreign language course. This option is not available to joint-degree students who already take a substantial number of non-Fuqua classes.
The Duke MBA-Daytime with a Health Sector Management Certificate
The Health Sector Management Concentration:
· immerses students in leading-edge health care education integrated with The Fuqua School of Business's Daytime MBA core curriculum.
· delivers industry specific business curricula from various perspectives in the health sector.
· provides in-depth fundamental knowledge of the structure and underpinnings of the industry, while providing exploration of specific health care topics to meet individual interest areas.
· prepares students to enter into various sectors of the health care industry as principled leaders, including: pharmaceutical and medical device companies, consulting, banking, venture capital, entrepreneurship, biotechnology, payors, research and development, and health care systems.
The Health Sector Management Concentration Requirements
Students must complete all MBA course requirements at Fuqua as well as the three required courses and three additional electives from the list below. Satisfactory completion of the HSM courses, specified below, is required to receive a certificate in the Health Sector Management concentration.1
 
The required courses are:
Credits
 
   
Health Care in the 21st Century
3
 
   
Seminars in Health Care
2
 
   
Economics and Strategy of Health Sector Management
3
 
 
 
Select any three from the following list:
   
   
Management of Health Systems and Policy
3
 
   
Economics and Management of the Pharmaceutical Industry
3
 
   
Biotechnology: Management of Drug Discovery
3
 
   
Medical Device Commercialization
3
 
   
Health Care Marketing
3
 
   
Health Care Operations
3
 
   
Independent Study (health care focused)
2-3
 
   
2Marketing Practicum
6
 
   
**Strategic Planning Practicum
6
 
   
**Mentored Study in Entrepreneurship
6
 
   
**Small Business Consulting
3
 
   
Global Health
3
 
   
Invention to Application
4
 
   
** Duke New Ventures Clinic
6
 
1The successful completion of seventeen HSM credits is required to obtain transcript notation indicating Health Sector Management. Joint degree students must have fourteen HSM credits to obtain transcript notation indicating Health Sector Management.
2These courses count as an HSM elective only if the project done in the course is health care related and even though these courses may span two terms, they count as one HSM elective.
Required Core Courses
Health Care in the 21st Century. This course introduces HSM students to the interlocking segments of the industry (e.g., doctors, hospitals, HMOs/PPOs, insurers, consultants, pharmaceuticals, and medical devices), their current status, and how they are changing. It analyzes the health care industry from a historical perspective to understand how the industry has evolved to its current state and to predict where it is likely to go in the next century. To better understand the current health care environment, the course will explore the industry from several perspectives: the provider/patient/interface, the changing demographics of health, the growth of technology, the emerging regulatory patterns, and comparative strategies of public health across nations.
Seminars in Health Care. The business of health care has become increasingly complex. To address emerging issues and guide this sector in the future, leaders will need strong general management skills coupled with an in-depth understanding of the health sector's complex business relationships. The Health Sector Management program's curricular framework encourages students to use the general management skills they are acquiring in core MBA courses directly in the health sector. This seminar series gives students the opportunity to learn how health sector professionals have applied the skill sets taught in the core courses in actual health sector case studies. Faculty and outside speakers present and discuss cases representing unique applications and current topics of interest.
Economics and Strategy of Health Sector Management. Students apply the tools of economics and strategy to address challenges faced by managers and policy makers in the health sector. Most classes begin with analysis of recent news, followed by a case discussion, and concluding with additional insight on the application of economics and strategy. The course examines strategies for product manufacturers, insurers, health care providers, and hospitals. We assume that students enrolling in the class have a basic understanding of microeconomics and the health sector.
Electives
Elective opportunities allow each student to pursue a particular area in-depth and round out their individual experiences in light of their career goals. For students in the Health Sector Management concentration, six of these electives are required to complete the program: the two core courses, the required seminar series, and three HSM electives. Students are then left with the opportunity to enroll in additional electives in health or non-health courses. Joint Degree students in the Health Sector Management concentration are required to take two HSM electives.
Concurrent Degree Programs
In the spirit of interdisciplinary cooperation, The Fuqua School of Business offers several joint degree programs in conjunction with other graduate and professional programs at Duke University. Concurrent degree programs offer the advantage of earning two degrees in less time than would be required to earn the two separately. These options for study are available through the Graduate School, the School of Engineering, the School of Law, the Terry Sanford Institute of Public Policy, the Nicholas School of the Environment, the Medical School, and the School of Nursing.
For all joint degree programs, students must apply for admission and be accepted by both schools separately.
Students who are in any of the joint degree programs offered by The Fuqua School of Business must complete a minimum of sixty-five graduate credits at Fuqua, exclusive of what requirements exist for the other degree. Because the two degrees are interconnected, students must complete all requirements for both degrees in order to receive either degree. Because joint degree students already take a substantial number of non-business courses, they may not count additional non-Fuqua courses toward their degree. They may participate in Fuqua's international exchange program which allows students to study for a term or semester at an overseas business school.
The MBA-JD. The concurrent MBA-JD Program requires four academic years of study with a full year each at Fuqua and the School of Law and two years of combined study that meets the requirements for both the MBA and JD degrees. Additional information about the School of Law may be obtained from the admissions office, Duke University School of Law, Box 90393, Duke University, Durham, NC 27708-0393, tel.: (919) 613-7200.
The MBA-MF and the MBA-MEM. The concurrent MBA and Master of Forestry or Master of Environmental Management degrees normally require three years of study. Additional information on the environmental programs may be obtained from the director of admissions, Nicholas School of the Environment and Earth Sciences, Box 90330, Duke University, Durham, NC 27708-0330, tel.: (919) 613-8070.
The MBA-MA in Public Policy Sciences. The concurrent MBA degree and Master of Arts degree in Public Policy Sciences normally requires two and a half to three years of study. Additional information about the public policy program may be obtained from the director of Graduate Studies, Sanford Institute of Public Policy, Box 90239, Duke University, Durham, NC 27708-0239, tel.: (919) 613-7309.
The MBA-MD. The program will require five years to complete and begins with two years at the School of Medicine. Additional information about the Duke University School of Medicine program may be obtained from the Office of Admissions, School of Medicine, Box 3710 Duke University Medical Center, Durham, NC 27708, tel.: (919) 684-2985.
The MBA-MS in Nursing. The program can be completed in two and one-half to three years. In most cases, the student will begin the program at the School of Nursing. Additional information about the Duke University School of Nursing program may be obtained from the Office of Admissions, School of Nursing, Box 3322 Duke University Medical Center, Durham, NC 27708, tel.: (919) 684-4248.
The Duke MBA-Cross Continent
The Duke MBA-Cross Continent program allows high-potential managers with three to nine years of professional work experience to earn an internationally-focused MBA degree in less than two years. Utilizing a format that minimizes the disruption of careers and family life, the program is designed to be completed while students continue their full-time employment anywhere in the world.
Students must attend a total of nine weeks of residential instruction over the eight term program. In non-residential weeks, students spend approximately twenty hours per week continuing their studies using Internet-enabled learning. Students participate in on-line chat sessions led by their faculty and meet virtually with their team to complete academic assignments from any location in the world.
During the 20-month program, Cross Continent students are together for eight residencies. Five terms take place on Duke University's campus in Durham, North Carolina, and three in international locations. Since students continue to work full-time while participating in the program, the knowledge they develop is reinforced immediately as they apply it in the workplace. Students' face-to-face interaction on three continents combined with their participation in international virtual teams reinforces their ability to think in a global context. The Cross Continent program's curriculum covers management, marketing, operations, economics, finance, accounting, strategy, and decision sciences. Students take eleven core courses, four elective courses, and one integrative capstone course to earn their degree. Two courses are completed during each of the eight terms of the program. The Duke MBA-Cross Continent enables students' employers to fit professional development into their most valued employees' careers in a mutually beneficial manner. Students earn a world-class MBA degree that fits their current lifestyle and the organization develops high-potential employees. Students interested in the program should contact the Executive MBA Office of Admissions, The Fuqua School of Business, Duke University: e-mail: executive-mba-info@fuqua.duke.edu, Web site: www.fuqua.duke.edu, telephone: (919) 660-7804, fax: (919) 660-2940.
The Duke MBA-Cross Continent Format:
A Typical Term
· 1 week pre-class study
· 1 week residential session
· 1 week program break
· 6 weeks Internet-enabled learning
· 1 week program break
The Duke MBA-Global Executive
The Duke MBA-Global Executive is an innovative MBA program for executives of global corporations. In this eighteen-month MBA degree program, students learn the core functional areas of business and how to integrate these concepts effectively in a global organization. The program's unique format combines classroom sessions on four continents with distance education via advanced Internet-based technologies. The high-ranking executives in the program come from all over the world and average fourteen years of successful work experience. With a flexible format that combines multiple international program sites with advanced interactive technologies, you can work and live anywhere in the world while participating in the program.
In the Global Executive program, students are able to:
· enhance careers and create opportunities with the Global Executive's top ranking and international reputation;
· experience the maximum learning with minimum disruption to careers and personal lives through the Global Executive program's unique combination of place and space;
· combine intensive classroom learning and real-world lessons in international settings to gain a better overall understanding of global business practices;
· broaden knowledge, experience, and skill sets with a rigorous general management curriculum that has a global focus and is taught by a top-rated faculty;
· acquire firsthand experience using innovative technology to coordinate projects across barriers of time and space in a multinational team environment;
· establish a strong international network of important contacts with Fuqua's class of high achieving global business leaders.
The curriculum focuses on global management and consists of a set of specially-designed courses to capitalize on the program's unique format. These courses are woven into an integrated structure consisting of five terms. Each term consists of a reading period, a two week residential period at one of several sites around the world, and a post-residential period of Internet-enabled distance education.
Residential classes convene at sites in Europe, Asia, South America and the United States five times for a total of ten weeks during the course of the program. Class sessions include lectures, cases, simulations, and visiting speakers from government and business organizations in the region. Fuqua professors deliver the balance of the instruction using interactive software applications. These communication tools allow faculty and students to hold extended dialogues without the normal constraints of classroom and office hours.
Students completing the Global Executive program learn to manage effectively in countries in different economic regions of the world. The knowledge and skills students gain in this program provide a clear competitive advantage for their companies and themselves in the new, global economy.
The program's unique format makes it an ideal choice for companies that are reluctant to lose valued managers. Global Executive students receive a unique education in global business and earn a world-class MBA degree from one of the most prestigious universities, while continuing to make significant contributions to their company.
Applicants to the Global Executive program must have a minimum of ten years professional experience, and currently should have international managerial responsibilities within their companies. The program requires eighteen months of study and includes five terms of course work.
Students interested in the program should contact the Executive MBA Office of Admissions, The Fuqua School of Business, Duke University, Box 90127, Durham, NC 27708-0127, e-mail: executive-mba-info@fuqua.duke.edu; Web site: www.fuqua.duke.edu: telephone: (919) 660-7804, fax (919) 660-2940; (courses are listed in the chapter "Courses of Instruction" on page 74).
Global Executive with a Health Sector Management Certificate
The Health Sector Management (HSM) concentration was added to the Global Executive program in 2006. This unique program is open to professionals from all areas of health care including the pharmaceutical, biotechnology, device and insurance industries, physicians, and other health care providers with senior management responsibilities as well as executives from supporting sectors, such as health care consulting, finance, and technology. The HSM certificate is offered to Global Executive students as a supplement to their core MBA curriculum.
To earn the HSM certificate, students must complete the Global Executive curriculum, as well as four additional courses. This program requires completion of courses outside of the standard Global Executive curriculum and schedule, and completing some coursework after graduation from the Global Executive curriculum. Global Executive HSM students attend HSM courses either in person or via distance learning with students from the Weekend Executive and HSM Alumni Certificiate Programs. Students have some flexibility in customizing and scheduling their HSM courses, based on preferred course delivery mode and timing preferences. HSM Global Executive students must begin at least one HSM course while enrolled in the Global program to avoid additional tuition charges for the HSM certificate.
Required HSM Courses
Health Care in the 21st Century. This one-week residency course, offered in July or August, provides an overview of the interlocking segments of the health care industry, including physicians, hospitals, HMOs/PPOs, insurers, consultants, pharmaceutical companies, and medical device companies. The course analyzes the health care industry from a historical perspective to understand how it has evolved to its current state and to predict how it is likely to change during the next century. To better understand the current health care environment, the course will explore the industry from several perspectives: the provider/patient interface, the changing demographics of health, the growth of technology, the emerging regulatory patterns, and comparative strategies of public health across nations. Global Executive students take this class with Weekend Executive and Daytime MBA students.
Economics and Strategy of Health Sector Management. (Distance and Residency options available.) Students apply the tools of economics and strategy to address challenges faced by managers and policy makers in the health sector. Most classes begin with analysis of recent news, follow with a case discussion, and conclude with additional insight into the application of economics and strategy. The course examines strategies for product manufacturers, insurers, health care providers, and hospitals. We assume that students enrolling in the class have a basic understanding of microeconomics and the health sector.
HSM Seminar Series. (Distance and Residency options available). This interactive series gives students the opportunity to discuss relevant and timely health care issues and apply the skill sets taught in their core HSM courses. Faculty moderators and guest speakers lead the discussions and students share their perspectives on current topics of interest. Seminars take place one Thursday evening per month throughout the twenty-month program. Global Executives will take this class with Weekend Executive HSM students.
Elective Courses (at least one required):
Health Care Marketing. (Distance and Residency options available). Consumers are shaping the health care system of tomorrow, yet evaluating and predicting the role of the consumer in this new era remains challenging. This course will assess consumer preferences for health and health care, and then address how a consumer focus will re-shape the health care industry. Topics relevant to marketing across many segments of the health care industry are examined in this course, including patient decision making, patient preference measurement, and mass marketed versus targeted segmentation and communication. Branding of health care services and competition and coordination in industries will also be covered.
Health Care Operations. (Residency option only.) This course provides an operational perspective on health care, with topics including quality management, materials management, inventory management, automated inventory systems, and health care logistics and distribution. Students will also learn about design and management of clinical processes, disease- and asset-focused health care delivery processes, and operational issues in public health.
Economics & Management of the Pharmaceutical Industry. (Distance option only.) This course examines management and policy issues concerning innovation, product commercialization, competition, and regulation in the pharmaceutical industry. We concentrate on factors that distinguish pharmaceuticals from other industries such as its strong research intensity, close ties to the health care system, and the critical role of government regulations and policy. The overall perspective is international, with an emphasis on current market and policy developments in the United States. The course begins with an analysis of the pharmaceutical R&D process - its costs and returns, how companies select their portfolio of projects, and how they manage the regulatory process at the FDA. We next examine key aspects of the pharmaceutical commercialization process, including pricing, reimbursement, promotion, differences among market segments, and competition between generics and proprietary products. We conclude by considering the management of inter-firm relationships such as pharmaceutical alliances and acquisitions. The course considers the industry's strategic responses to recent developments, including the growth of managed care, global competitiveness, proposed regulatory reform policies, and increasing government cost containment policies in this country and abroad. The course should benefit students with career interests in the pharmaceutical industry or in health-sector consulting companies, and also those interested in analyzing strategic responses to market change and government policy initiatives.
The Duke Goethe Executive MBA
The Duke Goethe Executive MBA is a dual degree program with a partnership between The Fuqua School of Business at Duke University and the Goethe Business School at the University of Frankfurt in Germany. The program combines Duke's "place and space" model with weekend sessions occurring throughout the eight terms of the program.
Students in the program are high-potential managers with three to nine years of professional work experience who earn two general management MBA degrees in less than two years. Utilizing a format that minimizes the disruption of careers and family life, the program is designed to be completed while students continue their full-time employment. Primarily, students reside within Europe although applications are accepted from anywhere in the world.
Students must attend a total of five weeks of residential instruction as well as eleven weekend sessions over the eight term program. In non-instructional time, students spend approximately twenty hours per week continuing their studies using Internet-enabled learning. Students participate in weekly on-line chats as well as in team meetings and in individual study.
Class meetings are primarily held on the University of Frankfurt Westend Campus, though two terms (3 and 7) take place at The Fuqua School of Business at Duke University. For each of the Duke-based residencies, students participate in immersion programs in Washington, D.C. and New York City. These programs occur prior to the start of the residency weeks and offer students exposure to current events involving international government and finance. During the term 7 residency, Duke Goethe students take elective classes with students in the Cross Continent MBA program. The mixing of these programs allows for broader elective offerings and a richer learning environment created from cross program teams.
The Duke Goethe program's curriculum covers management, marketing, operations, economics, finance, accounting, strategy, and decision sciences. Students take eleven core courses, six elective courses, and one integrative capstone course to earn their degrees.
Students interested in the program should contact the Goethe Business School, e-mail: info@gbs.uni-frankfurt.de, Web: http://www.fuqua.duke.edu/admin/executive/partnerships/goethe/, tel: +4969905503700.
THE DUKE GOETHE EXECUTIVE MBA FORMAT
A Typical "Place and Space" Term
· 1 week pre-reading study
· 1 week residential session
· 1 week program break
· 6 weeks Internet-enabled learning
· 1 week program break
A Typical "Weekend" Term
· 1 week of pre-reading study
· 3 or 4 weekend sessions
· 3 (approximately) weeks between weekend sessions with internet-enabled learning
· 1-2 week break
The Duke MBA-Weekend Executive
The Duke MBA-Weekend Executive program is specifically designed to meet the needs of rising executives who remain on the job while completing this rigorous academic program. The Weekend Executive program offers mid- to high-level managers a general management education, and includes the tools, concepts, and strategies required for senior leadership. Fuqua's Weekend program is widely recognized as one of the leading academic programs to prepare working professionals for a rapidly changing, globally competitive business environment. The degree earned by Weekend Executive students is the same prestigious Duke MBA offered through Fuqua's other four degree-granting programs: The Duke MBA-Daytime, The Duke MBA-Global Executive, The Duke MBA-Cross Continent, and The Duke Goethe MBA.
The Weekend Executive program began at Duke in 1984 and has continued to grow in reputation and applicant quality. Combining superb academics and up-to-the minute research with the experience and knowledge of established managers from diverse industries, the program has provided managers from across the U.S., Canada, Mexico, and Puerto Rico an unsurpassed grounding in the fundamentals of business management.
The Weekend Executive curriculum emphasizes the fundamentals of business and management theory: accounting, decision sciences, economics, finance, management, marketing, and operations management. This is accomplished in a rigorous academic setting with student colleagues of similar high-caliber intellectual capabilities and experience. Faculty use a variety of teaching methods in the Weekend Executive classroom, including lectures, case studies, class discussions, computer simulation, and group projects.
Students travel back and forth between a living business laboratory and the Fuqua campus twice each month. This unique interchange enables students to bring experiences from the workplace to the classroom for analysis and to apply acquired knowledge immediately upon returning to work. No other degree program has such a direct and immediate impact for participants and their companies.
The Weekend Executive program meets Friday-Saturday every other weekend. Applicants should be in a managerial position, have a preferred minimum of seven years of professional experience, and have corporate support. The program requires twenty months of study, and includes six terms of course work. The Weekend Executive program requires fifty-one credits, which includes twelve core courses and six elective courses. Students interested in the program should contact the Executive MBA Office of Admissions, The Fuqua School of Business, Duke University, Box 90127, Durham, NC 27708-0127; e-mail: executive-mba-info@fuqua.duke.edu; Web site: www.fuqua.duke.edu; telephone.: (919) 660-7804, Fax: (919) 660-2940; (courses are listed in the chapter "Courses of Instruction" on page 74).
Weekend Executive with a Health Sector Management Certificate
The Health Sector Management (HSM) concentration has been offered in The Duke MBA-Weekend Executive program since February 2005. This unique program is open to professionals from all areas of health care including the pharmaceutical, biotechnology and insurance industries, physicians, and other health care providers with management responsibilities. The program provides the complete Duke MBA-Weekend Executive degree, plus in-depth training specific to the business of health care.
Health Sector Management students complete the core MBA courses with the general Weekend Executive class. HSM students are separated from the Weekend Executive group only for HSM classes. Courses are taught by faculty members from both The Fuqua School of Business and Duke University School of Medicine.
To earn the HSM concentration designation, students must complete all MBA course requirements plus two required courses, a seminar series, and one additional health care-specific elective for a total of fifty-six credits.
Core HSM Courses:
Health Care in the 21st Century. This one-week residency course, offered in July or August, provides an overview of the interlocking segments of the health care industry, including physicians, hospitals, HMOs/PPOs, insurers, consultants, pharmaceutical companies, and medical device companies. The course analyzes the health care industry from a historical perspective to understand how it has evolved to its current state and to predict how it is likely to change during the next century. To better understand the current health care environment, the course will explore the industry from several perspectives: the provider/patient interface, the changing demographics of health, the growth of technology, the emerging regulatory patterns, and comparative strategies of public health across nations. Weekend Executive students take this class with Global Executive and Daytime MBA students.
Economics and Strategy of Health Sector Management. Students apply the tools of economics and strategy to address challenges faced by managers and policy makers in the health sector. Most classes begin with analysis of recent news, follow with a case discussion, and conclude with additional insight into the application of economics and strategy. The course examines strategies for product manufacturers, insurers, health care providers, and hospitals. We assume that students enrolling in the class have a basic understanding of microeconomics and the health sector.
HSM Seminar Series:
Seminars in Health Care. This interactive series gives students the opportunity to discuss relevant and timely health care issues and apply the skill sets taught in their core HSM courses. Faculty moderators and guest speakers lead the discussions and students share their perspectives on current topics of interest. Seminars take place one Thursday evening per month throughout the twenty-month program.
Elective Courses (At least one required):
Health Care Marketing. Consumers are shaping the health care system of tomorrow, yet evaluating and predicting the role of the consumer in this new era remains challenging. This course will assess consumer preferences for health and health care, and then address how a consumer focus will re-shape the health care industry. Topics relevant to marketing across many segments of the health care industry are examined in this course, including patient decision making, patient preference measurement, and mass marketed versus targeted segmentation and communication. Branding of health care services and competition and coordination in industries will also be covered.
Health Care Operations. This course provides an operational perspective on health care, with topics including quality management, materials management, inventory management, automated inventory systems, and health care logistics and distribution. Students will also learn about design and management of clinical processes, disease- and asset-focused health care delivery processes, and operational issues in public health.
Economics & Management of the Pharmaceutical Industry. (This course is available in a distance format only and must be taken by Weekend students as an additional course. It does not take the place of the term 5 course requirements.) This course examines management and policy issues concerning innovation, product commercialization, competition, and regulation in the pharmaceutical industry. We concentrate on factors that distinguish pharmaceuticals from other industries such as its strong research intensity, close ties to the health care system, and the critical role of government regulations and policy. The overall perspective is international, with an emphasis on current market and policy developments in the United States. The course begins with an analysis of the pharmaceutical R&D process - its costs and returns, how companies select their portfolio of projects, and how they manage the regulatory process at the FDA. We next examine key aspects of the pharmaceutical commercialization process, including pricing, reimbursement, promotion, differences among market segments, and competition between generics and proprietary products. We conclude by considering the management of inter-firm relationships such as pharmaceutical alliances and acquisitions. The course considers strategic responses to recent developments, including the growth of managed care, global competitiveness, proposed regulatory reform policies, and increasing government cost containment policies in this country and abroad. The course should benefit students with career interests in the pharmaceutical industry or in health-sector consulting companies, and also those interested in analyzing strategic responses to market change and government policy initiatives.
Doctor of Philosophy
The PhD in Business Administration program prepares candidates for research and teaching careers at leading educational institutions and for careers in business and governmental organizations where advanced research and analytical capabilities are required. The PhD program places major emphasis on independent inquiry, on the development of competence in research methodology, and on the communication of research results. Students are introduced at the outset of the program not only to rigorous course work, but also to the research activities of the faculty and of other students. (A ratio of doctoral students-in-residence to faculty of less than one to one facilitates this opportunity to work closely with faculty.) The school offers programs of research and training in the areas of accounting, decision sciences, finance, management, marketing, operations management, and strategy.
The program requires that doctoral candidates must acquire expertise in their chosen area of study and in research methodology. This competence may be gained from course work, participation in seminars, and independent study. Each student completes a comprehensive exam or alternative requirements (e.g., a major area paper) at the end of the second year or the beginning of the third year of residence. The final requirement is the presentation of a dissertation. The PhD program usually requires four to six years of work. The student and the faculty in his/ her area determine the specific program of study.
Non-degree Executive Education Programs
Fuqua's non-degree executive education programs deliver value and relevance through world-class education with top-rated course materials and award-winning faculty. All programs concentrate on business situations that participants face on a daily basis. Students return to work with valuable skills and problem-solving techniques they can implement immediately. In 2003, 2004, 2005, 2006, and 2007, the Financial Times ranked Duke University the #1 worldwide provider of non-degree executive education.
Fuqua offers general management and specialized non-degree programs. General management courses advance participants' leadership abilities through personal development activities that improve management skills and effectiveness in the workplace. Specialized courses enhance specific skills in areas such as finance, accounting, leadership, strategy, and marketing.
To learn more, visit www.ee.fuqua.duke.edu, telephone 800-372-3932 (within USA) or 919-660-8011 (outside the USA), or e-mail ExecEd-info@fuqua.duke.edu.


Office of the University Registrar
Box 90054
Durham, NC 27708
ph: 919.684.2813
fax: 919.684.4500
registrar@duke.edu

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